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GDPR - Market Opportunities

Trends in Hotel, Travel, and Leisure Industry

The GDPR report investigates the specific impact of GDPR rules and regulations on the marketing efforts of companies in the hotel, travel, and leisure industry. It defines the restrictions and expectations of the new regulations, outlines the effects they have on marketing efforts, and details the creative responses crafted by key players in the industry.

It is useful for those in the travel and tourism industry, marketing realms, crossovers between the two, as well as anyone looking to invest in hotels, travel, and leisure companies currently.

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The report aims to inform, educate, and offer solutions when it comes to tackling the new restrictions placed on travel and tourism marketing departments as a result of GDPR.

It answers general questions such as:

  • What, exactly, is GDPR?
  • When does it apply?
  • What are the potential impacts on a non-compliant company?
  • How can a company become more compliant with GDPR?
  • What impact does GDPR have on individualized marketing for travel and leisure companies?
  • What steps do those in the industry need to take to ensure compliance?

It also addresses more specific questions like:

  • Which communication channels are affected by GDPR, and how does that impact the hotel, travel, and leisure industry?
  • How can you creatively combat adverse outcomes of GDPR?
  • What has been/might be the impact of GDPR on lead generation, conversions, and revenue?

GDPR and Online Booking Data

Just what can you collect from booking data? How can you store that information? For how long can you store it? How can you use it?

If you usually funnel people onto your email list after they book with your site, how do you get them on that list while working within GDPR guidelines? This report will explore those questions, and more.

Customer Loyalty Programs in the GDPR Era

The popularity of customer loyalty programs is soaring and is only expected to grow. That’s true in most retail and service industries but reigns supreme in the world of travel and leisure.

How do GDPR guidelines and rules affect the ability of a hotel or other travel company to run an effective customer loyalty program? How can creative, growth-focused companies work within these guidelines while creating a rewarding customer experience? This report covers all that and more.

GDPR and Email Marketing

Email marketing has been an essential part of online marketing for some time and still holds a prominent role. The impact of GDPR on common email marketing strategies is significant.

This report analyzes the impact of GDPR on the following aspects of email marketing for the hotel, travel, and leisure industry:

  • Overall changes to email marketing
  • Email and personal information collection
  • The effects of GDPR on emerging trends in email marketing
  • New methods used by major marketers in the face of GDPR

Impact of GDPR on Individualized Marketing

Individualization has become an increasingly popular aspect of online and behavioral marketing. GDPR has had a tremendous effect on the ability of marketers to create individualized content.

The hotel, travel, and leisure industry has relied heavily on individualization in recent years and has seen a significant impact as a result. This report investigates those impacts, and the steps companies can take to protect one of their most profitable marketing techniques.

The Biggest Impacts & Strategies for Success

How has GDPR negatively impacted the marketing efforts of hotels, travel agencies, and leisure companies? Have there been any lasting negative effects on ROI or other measures of success?

While it answers the questions above, this report also assesses the creativity and ingenuity of successful travel and tourism companies in the wake of GDPR. It looks at changes in budgets, changes in marketing plans/strategies, and how companies have been forced to get creative.


This report looks at companies worldwide in the interconnected global industry of hospitality and tourism. It pays special attention to online travel agencies and the online portions of multifaceted travel and tourism companies based in various geographical locations.


This report is most useful for marketing heads of affected companies and industries, including Directors of Marketing, Content Marketing Managers, and the like. It informs strategy so that effective GDPR-compliant choices and action plans can be created.

Similarly, this is helpful for independent marketers who sell their services to the professionals listed above.

Investors who want to know about specific challenges facing the travel and tourism industry will find the information helpful, as well. It will allow them to ensure that any travel companies they invest in are aware of and have created strategies for handling the implications of GDPR.

To get a full understanding of GDPR, we first read all GDPR guidelines thoroughly and comprehensively. Then, we posed the question: What potential impacts does this have on the travel and tourism industry? To answer this question, we conducted an in-depth analysis of the most commonly used online marketing methods of hoteliers, travel agencies, and the like.

Further research revealed the impact GDPR might have had on marketing efforts in the travel and tourism industry in terms of ROI, cost of non-compliance, cost of overhauling part of their email marketing, personalized offers, and loyalty programs.

This report doesn’t just look at the negative impacts of GDPR. It also aims to find solutions. In order to do that, case studies were conducted on key companies who’ve maintained successful marketing strategies despite the introduction of GDPR. Their unique, creative approaches are compared, contrasted, and detailed in this report.

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