BOP Made an Intensive Study of Young Minds and Designed Engaging Illustrations for a Premier School’s Text Books

About the Client

The client, an established book publishing house in the US, approached Back Office Pro with regards to creating engaging illustrations for their portfolio of primary school textbooks. As part of a larger initiative to drive learning in a fun way, the publishing house sought to replace the outdated, plain text and the image-text model with pictorial and text-based illustrations to make the curricula interesting for young students.

The client was in the market for an outsourcing partner whose team could relate to the mindsets of young readers, creating relevant illustrations that would spark curiosity and maintain interest. A strict deadline was imposed by the publishing house, necessitating the completion of the project well before the beginning of the academic year to accommodate the lengthy review-approval-printing-distribution process set by the school authority.

Project Challenges

  • The project required a thorough understanding of the mindsets of young readers.
  • Development of an educational approach to creating visual content.
  • Ensure appropriateness of the illustrations for young kids and support high-level learning.

Solutions by Back Office Pro

  • Specialist team for special project

    An initial assessment effort was launched to understand the curricula and overall style of the visuals. Experts in educational psychology within the Back Office Pro instructional design team offered additional internal support. Our team set an internal guideline regarding developing visual content, ensuring appropriateness of the illustrations for learners, and supporting high-level learning with an educational approach.

  • Generic and specific style guidelines

    Comprehensive guidelines on graphics, content, and educational support were established. Major style guidelines regarding characters, color combination, and readability were defined at both a generic and book-specific level. Multiple feedback sessions were conducted to ensure client satisfaction at each stage of the process.

  • Internal collaboration

    Internal collaboration across departments and resources was encouraged, and a thorough evaluation of the resulting project rollout was completed. Two dedicated resources worked together on the two parts of the project: creative design and technical layout.

  • Early-stage approval

    The client requested an early-stage review of all the illustrations. This allowed us to deliver the illustration concepts early in the project timeline and have them approved before dedicating significant resources to perfecting them. Once the early-stage sketches were approved, our team worked towards the final versions of the graphics and layouts.

  • Best-in-class tools

    Adobe Illustrator was used as the main application, with additional high-end Adobe Creative Cloud tools used as necessary.

  • Final-product approach

    Our team took a product-oriented approach to deliver professional-grade illustrations that would look great both on screen and on paper. Insights into the printing process were sourced internally from the extended Back Office Pro team to compensate for any visual problems that could have arisen during the publishing process.

  • Proactive suggestions

    Working on each book page-by-page gave our team deep first-hand insights into the overall quality of the finalized material. Proactive design suggestions on characters, color combination, and the placement of text alongside visual content were welcomed to improve overall readability.

Testimonials

Project Takeaways

After successfully delivering the project well within the set timeframe, the client requested an ongoing contract for textbook illustration designs to cover the next season of textbooks, an opportunity for Back Office Pro to further consolidate its position in the niche book illustration outsourcing market.