A Professor from Well Known University in the US Gets Academic Research and White Papers on Southwest Airlines

The Client

A client is a leading technology consultancy firm, based in the US. They were looking into the international smart card industry.

The Project

The client needed a report on market opportunities in the international smart card industry. The report had to be a detailed porter analysis of the industry. They needed this report in a very short span of time of 24 hours. The report had to be based on internet research.

The Challenge

The client had a very specific model of research in mind. Since they were looking for a Porter analysis, our team had to base their report on Porter’s premises. The research was executed according to the five points that decide a market’s attractiveness. The report also had to include a quick reference request within a standard format. All this had to be compiled within the stipulated 24 hours.

The BackOffice Pro Solution

To begin with, our team first had to understand the client’s brief in all its intricacies. The team was selected on the basis of their skill as web researchers. This team was entrusted with carrying out a comprehensive research. The outcome of the research was then carefully assembled. The task of preparing the basic report was given to management graduates.

This basic report was then evaluated by a team of experienced project managers. Their function was not just a review of the report. They also added their input along with reviewing it for strategic analysis. The basic report was then given a final shape as per the client’s given format.

The report then went through another layer of review. It was sent for an internal assessment for editorial and quality content. Only after this was the report dispatched to the client. The time taken was within the stipulated time of 16 hours.


The Results

The client was extremely satisfied with our fast turnaround, one of their key parameters. The quality of the report was also praised. The excellence of the report combined with the short time taken to prepare it enabled the client to better use their resources. They could now assign their key resources for a more focused and effective research.