Media Research at BackOffice Pro
BackOffice Pro (BOP) is an illustrious market research company supporting global companies with media research, financial research, and various market research insights. Our reports are always stacked with useful insights that help companies to make better decisions. As a trusted partner of several global companies, we offer accurate and detailed market research reports to our clients.
About the Client – Business Information Service Provider in the UK
The client is a leading provider of business information, based in the UK. They were looking for an outsource partner for research and the formation of succinct news reports on 11 industry sectors.
Media Research Project Objectives
The client required an analysis of press reports, examining and summarizing business news and articles from emerging markets like Latin America, Eastern Europe, Asia, and the Middle East daily.
SoftwareClient’s Proprietary Software
Client’s Challenges Before Availing of Media Research Support
The client was combatting with the difficulty of analyzing each report, compiling on the 11 industry sectors across broad geographic areas, and gaining a concise, tactical insight. They wanted news reports to facilitate their decision-making. They hired BackOffice Pro for the task and were highly satisfied with the assistance and the output.
Customized Solution on Media Research from BOP
To begin with, we instituted a precise training schedule for our web researchers and analysts. The schedule, lasting two weeks, was planned according to the client’s manual. Then we started daily web research. We had to find and download related business pieces that came under the specified parameters.
Each of the news articles were to be summarized as per the client’s specific instructions. We also integrated the client’s feedback during the training stage. The project’s completion was undertaken under project managers, qualified journalists, and management graduates.
Media Research Project Takeaways
After the successful completion of the project, we worked on its second phase. This included additional industry sectors over a wider geographic area. Later they also included a summary of financial news articles along with business news.
Hire Market Research Professionals to Get to Deeper Market Insights
BackOffice Pro experts aim at capturing the trends in the market through media research and new monitoring and share insights on the target market, economic shifts, political influencers, competitors, and so on, to help the companies to make better decisions. We work with various companies to help them beat their competitors. Contact us to outsource media research and market research requirements to BOP and to know more about how we can assist you.
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