US Based Medical Footwear Manufacturer Used Outsourcing Model to Get Market Entry Strategy for Foraying into New Cities

Market Entry Strategy Report from BackOffice Pro

BackOffice Pro (BOP) is one of the significant companies supporting global organizations with market entry strategies for foraying into the new geographies. We offer detailed market information on the customer needs and preferences in the local market that helps make the market penetration while reducing the risk of failure and identifying the opportunities.


Meet the Client: US Based Medical Footwear Company

The client is a footwear major based in the US. They had established themselves as a leading player in manufacturing specialized footwear like those for medical cases like people who have diabetes, arthritis, or some other foot trauma. Their shoes are equally popular with people needing comfortable, long-lasting shoes.

Objective Behind the Market Entry Strategy

The client aimed at foraying into the 23 new cities in South Africa with their medical footwear.




Challenges of Developing Market Entry Strategy at the Client’s End

The client had established their presence in the US and China. They were now looking for a worldwide presence and had decided to start with South Africa. The client wanted to conduct some market research before foraying into the South African market. They were facing challenges in making the pricing strategy an effective marketing strategy for 23 cities across South Africa. They contacted and hired BackOffice Pro for this.

Market Entry Strategy from BackOffice Pro

Hitting upon the best strategy to infiltrate a new market is a daunting task. We decided on the initial method, such as acquiring a considerable market share briefly and analyzing the market entry competition. We researched the broad-front strategy, a highly aggressive method utilizing all tools across every market segment, and the focused entry strategy, where a much-targeted market is defined for a highly concentrated entry.

Our team suggested a mixed bag of marketing strategies after comprehensive research, including the Blitzkrieg entry, the Cavalry Charge, The Strike Focus, and Guerrilla Tactics. Different techniques were recommended for other parts of Africa.

Market Entry Strategy Outcome

The client expressed happiness and satisfaction over the pace, direction, time, and attention paid to the project. The client was able to derive many benefits from our research, evolving strategies that included:

  • Technical innovation
  • Product adaptation
  • Ensuring availability and security
  • Optimum pricing
  • Customization with local conformity
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Get Precise Market Entry Strategy for Entering New Market

If you require market entry strategy, customer analysis, market sizing, etc., outsource your requirements to BackOffice Pro. Contact us to know how we can assist you in your business requirements while offering you outsourcing benefits.

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