A Leading Truck Side Advertising Company Increased Sales Volume and Broadened its Customer Reach
The client is a leading truck side advertising company specializing in designing attention-grabbing media solutions that are striking, novel and very successful. Their client base is from a very wide base of industries. Established in 2003, the client started their business by aligning with a few truck companies for advertising campaigns that used truckside advertising.
The client had very recently ventured into other businesses needed a vendor and due to the increasing demand. This vendor would be responsible for designing mock-up ads that would not only be lucrative, but also meet the client’s design standards. In addition the vendor would also aid the client’s back-end design department. We were approached to solve this critical requirement.
We faced the following challenges in this project:
- Seeking and allocating artists who were skilled and experienced in Ad graphic design
- Based on mock-up ads, product ideas had to be developed which would be strong enough to carry message and brand across distances
- Using colors, designs and creativity to generate durable backdrops
- Ensuring a short turn-around-time for project delivery with 24/7 service
The Back Office Pro Solution
For the best solution management, subject matter experts were consulted. The client’s requirements were examined in detail and a solution was formed. The main features of this were as follows:
- A project manager was employed. The manager would oversee the project and supervise a team of 3 art workers and 7 graphic designers.
- All ad campaigns in the client’s field were collated with special attention to content, logo, shades, dimensions, selling proposition, branding and backdrop details.
- A tactical analysis was undertaken to evaluate the advertising campaigns run by the client’s competitors.
- Supplementary Adobe Creative Suit licenses were obtained so we could experiment with in-house campaigns before delivery.
"The team at Back Office Pro is professional and efficient enough to give clients the great results. By partnering with them, I have been able to magnify my business tenfold."
"I appreciate the way and style which Back Office Pro follows to communicate with us. They made me so familiar when entering into the business agreement for the first time."
"We had nice experience working with Back Office Pro that quickly gaged our line of business and project requirements, and consistently performed well. They are the most trusted and wonderful partner to work forever."
The benefits that our client procured from our work included:
- Our campaign carried a carefully constructed design that carried a clear message and was confirmed to be successful. This eventually broadened the reach for our end users.
- The client’s sale volume went up with more of their customers expressing their satisfaction.
The client was successful in offering their services to other business verticals, repeating their previous success.