The Brief

Client Profile: A Connecticut-based marketing consulting firm assisting international clients with new product launches and business model improvements across various industries. The firm focuses on providing competitive intelligence and evaluating consumer behavior.
Challenge Faced: The client required support from an experienced market research partner to evaluate global competitors before introducing a new wellness product. This necessitated a detailed study of existing products, packaging, and consumer buying patterns. The project involved:
- Collecting both offline and online data
- Conducting extensive research and validating information from multiple global markets
Project Objective: To gather and analyze comprehensive market data to inform the successful launch of a new wellness product.

The Solution

Backoffice Pro developed a tailored approach to meet the client's objectives:

Dedicated Team: Assembled a team comprising an account manager and a senior market research analyst to manage the project.
Comprehensive Research: Employed techniques to collect, filter, sort, validate, and report data from both online and offline sources.
Global Market Insights: Gathered international marketing information, including manufacturer details, product images, online store data, and consumer benefits.
Reporting: Developed and submitted a summary report during the final project phase, providing actionable insights for the client's product launch strategy.

The collaboration yielded significant benefits:

Validated Market Intelligence: Provided accurate and verified competitive intelligence, enabling the client to make informed decisions for the new product launch.
Strategic Advantage: Equipped the client with a comprehensive understanding of the competitive landscape and consumer preferences, facilitating a successful market entry.