The Brief

Client Profile: A leading UK-based company developing software solutions that leverage mobile application technology.
Challenge Faced: The client sought to expand their customer base and increase mobile app sales through effective outbound sales calling services.
Project Objective: To implement a two-stage outbound calling strategy targeting the restaurant and food industry to raise product awareness and drive sales.

The Solution

Backoffice Pro devised a comprehensive approach to address the client's objectives:

Stage 1: Product Awareness
- Target Audience: Restaurants and food businesses that could benefit from the client's mobile applications.
- Approach: Outbound call center agents informed prospects about key features of the mobile app, such as easy menu uploads, faster reservations, and flexibility for takeaways.
- Data Collection: Agents recorded and tracked customer interest in loyalty programs, obtaining consent to send information via email.
Stage 2: Product Sales
- Target Audience: Restaurants and companies that agreed to receive information via email.
- Offer: A 30-day free trial with an immediate registration charge.
- Objective: Convert interested prospects into paying customers by highlighting the app's value and encouraging sign-ups.

The implementation of this strategy led to significant results:

Sales Performance: Each agent secured at least 4 to 5 sales daily, exceeding the client's expectations.
Customer Base Expansion: The targeted outbound calling approach effectively increased the client's customer base and mobile app subscriptions.