Case Study

Singapore Financial Firm Enhances Lead Generation with Targeted Telecalling

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The Brief

  • Client Profile: A Singapore-based business leader specializing in developing financial leads and mandates for global customers, assisting international investment firms in acquiring quality financial leads.
  • Challenge Faced: The client sought to obtain financial information from business owners in European and African markets through telecalling. Initially hesitant to share their database due to security concerns, the client required assurance of data protection measures before proceeding.
  • Project Objective: To retrieve and obtain financial information from business owners in European and African markets through telecalling, aiming to generate at least 5 high-value leads daily.

The Solution

We implemented the following strategies to meet the client's objectives:

  • Data Security Assurance: Provided comprehensive information on implementation processes and data security measures, ensuring the client's comfort in sharing their database.
  • Targeted Telecalling Campaign: Deployed experienced call center executives to establish direct contact with the target audience, offering personalized service and effectively explaining pertinent issues to gather financial information.
  • Interactive Engagement: Engaged prospects in meaningful conversations to resolve queries, extend market reach through referrals, and set up appointments to further the lead generation process.

The Outcome

The collaboration led to significant achievements:

  • Consistent Lead Generation: Achieved the measurable result of obtaining at least 5 high-value leads daily, enabling the client to provide quality leads to their customers.
  • Rapid Team Deployment: Scaled operations by involving 10 capable resources within a week, surpassing the client's expectations.
  • Enhanced Client Satisfaction: The client expressed satisfaction with the strong leads generated and the professionalism demonstrated throughout the project.

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