Backoffice Pro's CATI Solution Achieves 30% Cost Reduction and Accelerates Project Timelines

The Brief

• Client Profile: A global market research leader focusing on internet and technology usage among Australian children.
• Industry Domain: Market Research and Data Analytics
• Challenge Faced: The client needed to conduct a large-scale, time-sensitive study on technology behaviors among Australian children, requiring 500 surveys in four weeks, state-specific quotas, and detailed interviews with young participants.
• Project Objective: The goal was to manage numerous surveys within a tight timeframe efficiently, ensure data integrity, and meet quotas, gathering valuable insights while maintaining high quality and accuracy.

The Solution

Backoffice Pro devised a comprehensive solution to tackle the client’s research challenges. The approach involved advanced CATI techniques and meticulous project management. Key components included:

• Database Creation: Developed a robust B2C database to conduct 500 surveys, ensuring quotas for each state.
• Sophisticated CATI System: Designed user-friendly interview interfaces using CATI applications for effective data collection.
• Customized Training: Provided specialized training to meet the project's unique requirements and ensure accuracy.
• Detailed Data Capture: Implemented a daily data collection and sharing system, maintaining data integrity.
• Engaging Survey Approach: Adopted a conversational survey style to engage parents and children effectively.
• Quality Control: Assigned a dedicated team to maintain and uphold quality standards consistently.

The Outcome

Implementing this strategic solution improved the client's research operations significantly. Key results included:

• Boosted Productivity: The collaboration led to a notable increase in client productivity, enhancing overall efficiency.
• Cost Savings: Achieved a 30% reduction in operating costs, significantly improving cost efficiency.
• Faster Turnaround: Streamlined processes accelerated project timelines, improving overall project speed.
• Improved Data Accuracy: Enhanced survey precision provided more reliable and actionable insights for the client.
• Financial Benefits: These achievements collectively impacted the client's economic performance.