Backoffice Pro's Outbound Strategy Yields 4-5 Daily Sales for UK Mobile App Developer

The Brief

• Client Profile: A UK-based developer of mobile applications offering cutting-edge solutions for the food and beverage sector.
• Industry Domain: Mobile application development focused on the food and beverage market.
• Challenges Faced: The client faced challenges in boosting sales and reaching their target audience due to limited resources and expertise in outbound sales. They needed an effective strategy and skilled personnel to present their product's features to potential food and beverage industry customers.
• Project Objective: The goal was to increase product sales by devising a customized outbound calling strategy. This included training a team to present the app's features effectively and providing a 30-day free trial to attract and convert potential customers into buyers.

The Solution

Backoffice Pro developed a strategic outbound calling approach to enhance the client’s sales and market penetration.

The key elements of the solution included:

• Data-Driven Targeting: Utilized data analytics to identify and target potential customers in the food and beverage sector.
• Skilled Calling Team: Established and trained an outbound calling team to proficiently present product features and generate interest.
• Trial Offers: Provided a 30-day free trial to interested customers to drive conversions and ensure long-term engagement.

The Outcomes

Implementing Backoffice Pro's outbound strategy remarkably improved the client’s sales and market reach. The strategic approach significantly boosted daily sales and customer engagement. Key outcomes included:

• Daily Sales Increase: Secured 4-5 successful sales daily, significantly boosting the client’s mobile app sales.
• High Customer Engagement: Generated strong interest among potential customers, many requesting additional information via email.
• Long-Term Partnership: The client was delighted with the success of our given strategy, which led to an extended partnership for all their call center needs.